Multicultural Intelligence

What is multicultural intelligence? David Morse publishes Multicultural Intelligence, Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation.

{Comments from colleagues}.

Dear Friends and Colleagues,

I take great pride in sharing with you the news that my book Multicultural Intelligence is now out. It's been a long road to get here.

I've tried to provide some answers to the questions I often get asked. Or questions I ask myself. Will Hispanics and Asian Americans assimilate like earlier immigrants did? Is it important to target African Americans in marketing communications now that Barack Obama is president? Is it worth the risk of marketing to gays? Where do people of mixed race or ethnicity fit in? What is the future of multicultural marketing in today's America?

I certainly don't claim to have the answers. My hope is that I might stimulate some discourse about things that don't often get talked about. Ultimately, I've tried to make the book an enjoyable, easy read. After all, we're all busy.

I do hope you enjoy this book.

Sincerely,

David