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LGBT American Market
With an estimated buying power of $745 billion in 2009, the LGBT market is yet to be fully explored. Did you know that 99.3% of U.S. counties include at least one same-sex couple? Same-sex couples in California tend to be better educated and have a higher mean income than different-sex couples. More than half of all African-American, API and Latino/a same-gender couples between the ages of 25-55 years are raising children of their own (43%, 45%, and 62%, respectively), and 18% of White same-gender couples are raising children. Less effected by the economic downturn and highly influential, this market is largely untapped by marketers.
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