New healthcare law brings challenges for multicultural marketers

In little more than two years, the bulk of the Affordable Care Act (AKA Obamacare) will take effect. Before 2014, companies in all healthcare-related fields have a lot of issues to consider. For one, the part of the law stipulating that all legal residents must be required to obtain insurance - through traditional insurers or lower-cost state exchanges - or face a penalty.

Affordable Care Act Will Provide Treasure Trove of Info for Multicultural Marketers

When it comes to multicultural marketing, pharmaceutical companies significantly lag behind other industries such as automotive, telecommunications, and consumer packaged goods.

Interracial marriages on TV lag behind real world

The following article, authored by David Morse, was printed in the March 16th edition of AdAge.

What's to Become of Hispanic Identity?

Cross Posted in AdAge.

 

A paper published in the journal Social Science Research raises important questions regarding the ongoing assimilation of Hispanics in the United States and its implications for the future of multicultural marketing.

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