Submitted by NAD on Thu, 03/21/2013 - 09:51
In the most recent issue of AdAge, David Morse makes the case that, despite rhetoric from the President and others that suggest we are all Americans, regardless of skin color, strong racial divisions remain.
Submitted by NAD on Wed, 11/16/2011 - 14:35
Blowing up multicultural silos seems to be the esprit du temps, or at least the theme of the last ANA Multicultural Marketing and Diversity Conference.
Submitted by NAD on Mon, 08/01/2011 - 13:54
From the Los Angeles Times today comes a report commissioned by Univision that shows Latino men spend more on looking good than do white men. The take-away from the study is that the men's grooming industry is and will be driven by the personal habits of Latinos:
Submitted by NAD on Fri, 07/01/2011 - 14:49
Toyota is the no. 1 auto brand with U.S. Latinos, Asians, and African-Americans, and according to a report by NPR, the company is aggressively attempting to build lifelong brand loyalty among these minorities. According to Toyota, it's all in the advertising: