Many politics and culture watchers may be wondering: how is that so-called Republican party rebranding effort going? You know, the one where they acknowledged that most Hispanics consider the party a joke at best and toxic at worst. That rebranding is only a few months old, but here's another example that it's going badly.

Introducing GOP re-branding failure number... oh, we've lost count. But here's a Kansas GOP lawmaker who thinks his party's effort to reach out to Latinos/Hispanics to be a bunch of hooey.

Today marks the launch of the Republican party's new charm offensive to lure minority voters. They call it their Minority Outreach Plan. It includes spending $10 million to convince minority groups that the GOP is more welcoming and inclusive.

We're not trying to pick on the Republican party here. Really, we're not. And surely we have readers who identify as Republicans. But this blog is about race and its intersection with aspects of American life, including culture, media and politics, and regarding politics, one thing is crystal clear: Republicans have a problem attracting non-whites to their party.