Submitted by NAD on Tue, 01/10/2012 - 17:11
Cross Posted in AdAge.
A paper published in the journal Social Science Research raises important questions regarding the ongoing assimilation of Hispanics in the United States and its implications for the future of multicultural marketing.
Submitted by NAD on Wed, 11/16/2011 - 14:35
Blowing up multicultural silos seems to be the esprit du temps, or at least the theme of the last ANA Multicultural Marketing and Diversity Conference.
Submitted by NAD on Tue, 09/07/2010 - 09:01
Here's an interesting story from the New York Times about new hospital practices to reach out to their multicultural patient base.