What's to Become of Hispanic Identity?

Cross Posted in AdAge.

 

A paper published in the journal Social Science Research raises important questions regarding the ongoing assimilation of Hispanics in the United States and its implications for the future of multicultural marketing.

Blow up multicultural silos... wisely

Blowing up multicultural silos seems to be the esprit du temps, or at least the theme of the last ANA Multicultural Marketing and Diversity Conference.   

Hospitals focus on diversity

Here's an interesting story from the New York Times about new hospital practices to reach out to their multicultural patient base.

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