Submitted by NAD on Tue, 05/22/2012 - 09:53
When it comes to multicultural marketing, pharmaceutical companies significantly lag behind other industries such as automotive, telecommunications, and consumer packaged goods.
Submitted by NAD on Mon, 03/19/2012 - 10:45
The following article, authored by David Morse, was printed in the March 16th edition of AdAge.
Submitted by NAD on Mon, 03/12/2012 - 11:46
A panel of advertising industry executives at the South by Southwest conference in Texas agreed that the ad industry needs to change to accommodate the "mainstreaming" of Blacks and Latinos in the U.S.
Submitted by NAD on Tue, 01/17/2012 - 11:29
Almost 15 percent of today’s active-duty military personnel are women, undergoing the same danger, responsibility and emotional trauma as their male colleagues. Women of color now comprise a higher percentage of all soldiers of color according to a Pew Research Center