Many politics and culture watchers may be wondering: how is that so-called Republican party rebranding effort going? You know, the one where they acknowledged that most Hispanics consider the party a joke at best and toxic at worst. That rebranding is only a few months old, but here's another example that it's going badly.

Introducing GOP re-branding failure number... oh, we've lost count. But here's a Kansas GOP lawmaker who thinks his party's effort to reach out to Latinos/Hispanics to be a bunch of hooey.

The AP Stylebook announced on Tuesday that it would no longer use the term “illegal immigrant” or use “illegal” to describe a person, but rather would describe an action “such as living in or immigrating to a country illegally.”

A new study out by the National Coffee Association (NCA) shows that Latinos in America drink more coffee than any population group. According to the NCA’s National Coffee Drinking Trends 2013 market study, 67 percent of Hispanics said they drank coffee the day before.