Marines target Asian Americans and Pacific Islanders in new ad campaign

A new advertising campaign from the U.S. Marine Corps is targeting Asians and Pacific Islanders. Right now Asian Americans account for just over 2 % of Marines.

Can an "Asian Whole Foods Market" Succeed?

The Los Angeles Times reports on a new Asian market in suburban Orange County, a store that sspires to be a "hybrid of cultures" serving wealthier second-generation Asian Americans. The goal, manager Thomas Yoon said, is to become an Asian Whole Foods Market. From the Times:

Asian-American perspective on college race-based quotas

By now we all know that most colleges - at least the elite private ones - weigh their admissions considerations on matters other than board scores and grades. They may say they don't, but they do. When you see phrases like "diverse student body" in the text, you can be sure that many of these schools didn't come by their diversity by accident.

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