You may have heard about the recent online Mountain Dew ad, the minute-long spot, which has been removed from Odd Future’s YouTube channel and Mountain Dew’s website, depicting a police officer goading a severely wounded white woman into picking out her attacker from a lineup of four black men and a goat. It was created by Tyler The Creator, a hip hop artist. Who's edgy.

It hasn't been yet a month since the Sandy Hook school shootings. Amid the holiday festivities have been feelings of grief and helplessness and anger, and a nationwide dialogue about what can be done, if anything, to prevent another school shooting. Then again, we heard those questions after the last school shooting, and the one before that...

The following article, authored by David Morse, was printed in the March 16th edition of AdAge.