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American Youth Market
Today's young Americans represent the most ethnically diverse generation in modern U.S. history. As a group that resists categorization---ethnic, racial, or otherwise---echo-boomers and younger (those born after 1979) have become a desirable and influential segment of the next American mainstream and should be on the radar screen of any forward-thinking company.
40 percent of people in the U.S. under the age of 25 belong to some race or ethnic category other than "non-Hispanic white".
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