American Youth Market

Today's young Americans represent the most ethnically diverse generation in modern U.S. history. As a group that resists categorization---ethnic, racial, or otherwise---echo-boomers and younger (those born after 1979) have become a desirable and influential segment of the next American mainstream and should be on the radar screen of any forward-thinking company.

40 percent of people in the U.S. under the age of 25 belong to some race or ethnic category other than "non-Hispanic white".