African American Market

African Americans have been in the U.S. for over 500 years and have developed a strong, unique cultural identity in American society. This segment has been increasingly on the leading edge for shaping major cultural trends in the U.S. mainstream marketplace.

African Americans comprise more than 13 percent of the total U.S. population--or, approximately 38 million people. Over 50% of all African Americans can be found in the Southern U.S.

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