About Us

We are guided by the ethos that marketing research-especially in today's sometimes confusing, diverse consumer environment-must employ methods that capture a whole, complete picture of how ethnic consumers think, feel, and make decisions about purchasing, brands, communications, and marketing.

  • We are the largest, independent, full-service, multicultural market research firm in the country
  • Our research capabilities include qualitative, quantitative and hybrid methodologies including consultative and advisory services
  • Headquartered in Los Angeles near LAX
  • Staff of 20+ comprised of bilingual/bicultural professionals
  • HispanSource Award for Excellence in Hispanic Research awarded to NAD President, David Morse, in 2009
  • 100% GLBT/Minority Owned
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